Tuesday, February 23, 2016

Data Buku Brands Books

Data Buku Brands Books

ID Author(s) Title Publisher Year
1 Destination Brands Butterworth Heinemann 2011
978-0-08-096930-5
2 Mir Damad, Keven Brown Kitab al-Qabasat: The Book of Blazing
Brands 2014
3 Karen Post, Jeffrey H. Gitomer, Michael Tchong Brain tattoos:
creating unique brands that stick in your customers' minds [1st ed.]
Amacom 2004
0814472346, 9780814472347
4 Inside the Minds Staff, Mike Toth, Christopher Santry, Aspatore
Books Staff, Aspatore.com Inside the Minds Series Aspatore
Books 2003
The Art of Advertising: CEOs from BBDO, Mullin Advertising &
More on Generating Creative Campaigns & Building Successful Brands
1587622319, 9781587622311
5 Jonathan Schroeder, Janet Borgerson, Wu Zhiyan From Chinese
Brand Culture to Global Brands: Insights from aesthetics, fashion and
history Palgrave Macmillan 2013
1137276347, 9781137276346
6 Teresa da Silva Lopes Cambridge Studies in the Emergence of
Global Enterprise Cambridge University Press 2007
Global Brands: The Evolution of Multinationals in Alcoholic
Beverages (Cambridge Studies in the Emergence of Global Enterprise)
0521833973, 9780521833974
7 Hamish Pringle, Peter Field pse Brand Immortality: How Brands
Can Live Long and Prosper Kogan Page 2009
0749449284, 9780749449285, 2008022897
8 Mark Tungate Fashion Brands: Branding Style from Armani to
Zara Kogan Page 2005
0749442999, 0749441089
9 Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald
Creating Powerful Brands, Third Edition [3 ed.] Butterworth-Heinemann
2003
9780750659802, 0750659807
10 Celia Lury International Library of Sociology Routledge 2004
Brands: The Logos of the Global Economy [1 ed.]
0415251826, 9780415251822, 9780203495025, 0203495020,
0203598660, 0415251834
11 Leslie de Chernatony From Brand Vision to Brand Evaluation, :
The strategic process of growing and strengthening brands [2 ed.]
Butterworth-Heinemann 2006
0750667494, 9780750667494, 9780080459660
12 Lionel Bently, Jennifer Davis, Jane C. Ginsburg Cambridge
Intellectual Property and Information Law Cambridge University
Press 2008
Trade Marks and Brands: An Interdisciplinary Critique [1 ed.]
0521889650, 9780521889650, 9780511410079
13 John Philip Jones, Jan S. Slater What's in a Name: Advertising
and the Concept of Brands [2 ed.] M.E. Sharpe 2003
9780765609731, 0765609738
14 Matt Haig Brand Royalty: How the Worlds Top 100 Brands Thrive &
Survive Kogan Page 2004
0749442573, 9780749442576, 9781417572298
15 Laurence Vincent Legendary Brands: Unleashing the Power of
Storytelling to Create a Winning Market Strategy Kaplan Business 2002
0793155606, 9780793155606
16 Klaus Schmidt, Chris Ludlow Inclusive Branding: The Why and How
of a Holistic Approach to Brands Palgrave Macmillan 2003
0333980794, 9780333980798, 9780230513297
17 Mark Tungate Media Monoliths: How Great Media Brands Thrive and
Survive [illustrated edition] Kogan Page 2004
9780749441081, 0749441089
18 Keith Lincoln, Lars Thomassen How to Succeed at Retail: Winning
Case Studies and Strategies for Retailers and Brands Kogan Page 2007
9780749450168, 0749450169
19 Joseph Hansen Fadeout: A Dave Brandstetter Mystery [1 ed.]
University of Wisconsin Press 2004
0299205541, 9780299205546, 9780299205539
20 Brian Solis Engage: The Complete Guide for Brands and
Businesses to Build, Cultivate, and Measure Success in the New Web
Wiley 2010
0470571098, 9780470571095
21 Larry Light, Joan Kiddon Six Rules for Brand Revitalization:
Learn How Companies Like McDonald's Can Re-Energize Their Brands [1
ed.] Wharton School Publishing 2009
0136043313, 9780136043317
22 Charlotte Rivers Identify: Building Brands Through Letterhead
Logo and Business Cards [First Edition] RotoVision 2003
9782880467234, 2880467233
23 Dr Chris Hackley Advertising and Promotion: Communicating
Brands [1 ed.] Sage Publications Ltd 2005
0761941533, 9780761941538
24 Rita Clifton Brands and Branding Economist Books 2003
186197664X, 9781861976642
25 Jennewein K. Intellectual Property Management. The Role of
Technology-Brands in the Appropriation of Technological Innovation
2005
26 Mara Einstein Media, Religion and Culture Routledge 2007
Brands of Faith: Marketing Religion in a Commercial Age [1 ed.]
0415409772, 9780415409773, 0415409764, 9780415409766,
0203938879, 9780203938874
27 Marcos Ormeno Managing Corporate Brands: A new approach to
corporate communication duv 2007
3835007815, 9783835007819
28 All Brands are not created equal. Best Global Brands 2007
2007
29 Knapp D.E. The Brand Promise: How Ketel One, Costco,
Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep
the Promise That Guarantees Success 2008
30 Dr Chris Hackley Advertising and Promotion: Communicating
Brands [1 ed.] Sage Publications Ltd 2005
0761941541, 0761941533, 9780761941538, 9781848600522
31 Marc Gobe Brandjam: Humanizing Brands Through Emotional Design.
[1 ed.] Allworth Press 2007
1581154682, 9781581154689, 9781581156225
32 Del Breckenfeld The Cool Factor: Building Your Brands Image
through Partnership Marketing [1 ed.] Wiley 2008
047037196X
33 Neill Duffy, Jo Hooper Passion Branding: Harnessing the Power
of Emotion to Build Strong Brands [1 ed.] 2003
0470850523, 9780470850527, 9780470869406
34 Mark Tungate Luxury World: The Past, Present and Future of
Luxury Brands 2009
0749452633, 9780749452636
35 Michael Willmott Citizen Brands : Putting Society at the Heart
of Your Business [1 ed.] 2001
0471492124, 9780471492122, 9780470848050
36 Martin Kornberger Brand Society: How Brands Transform
Management and Lifestyle [1 ed.] 2010
0521726905, 9780521726900, 0521898269, 9780521898263
37 Al Ries, Laura Ries The Origin of Brands: Discover the Natural
Laws of Product Innovation and Business Survival [1 ed.] 2004
0060570148, 9780060570149, 9780060588960
38 Jon Miller, David Muir The Business of Brands [1 ed.] 2004
0470862599, 9780470862599, 9780470862605
39 Thom Braun Philosophy of Branding: Great Philosophers Think
Brands Kogan Page 2004
0749441933, 9780749441937
40 Marty Neumeier Zag: The Number One Strategy of High-Performance
Brands [1 ed.] 2006
0321426770, 9780321426772, 9780321487636
41 Kevin Ford Brands Laid Bare: Using Market Research for
Evidence-Based Brand Management [1 ed.] 2005
0470012838, 9780470012833, 9780470014387
42 Peter Cheverton Understanding Brands (Creating Success) Kogan
Page 2006
074944665X, 9780749446659
43 Celia Lury Brands: The Logos of Global Economy (International
Library of Sociology) [1 ed.] 2004
9780415251839, 0415251834, 0415251826, 9780415251822,
9780203495025
44 Jan Lindemann The Economy of Brands Palgrave Macmillan 2010
0230232507, 9780230232501
45 Martin Roll Asian Brand Strategy: How Asia Builds Strong
Brands 2005
1403992797, 9781403992796, 9780230513068
46 Garry Titterton, Michele Fioroni Brand Storming: Managing
Brands in the Era of Complexity 2009
0230222439, 9780230222434, 9780230233515
47 Margaret Mark, Carol S. Pearson The Hero and the Outlaw:
Building Extraordinary Brands Through the Power of Archetypes [1st
ed.] 2001
0071364153, 9780071364157, 9780071381185
48 Jean-Noel Kapferer, Vincent Bastien The Luxury Strategy: Break
the Rules of Marketing to Build Luxury Brands Kogan Page 2009
0749454776, 9780749454777
49 Adam Morgan Eating the Big Fish: How Challenger Brands Can
Compete Against Brand Leaders [2 ed.] 2009
0470238275, 9780470238271, 9780470409978
50 Del Breckenfeld The Cool Factor: Building Your Brands Image
through Partnership Marketing [1 ed.] 2008
047037196X
51 Joseph Hansen Death Claims (Dave Brandstetter Mysteries) 2004
0299205649, 9780299205645, 9780299205638
52 Sue Bridgewater Football Brands Palgrave Macmillan 2010
0230232531, 9780230232532
53 Kevin Roberts Lovemarks: The Future Beyond Brands 2004
1576872041, 9781576872048
54 Adam Arvidsson Brands: Meaning and Value in Media Culture [1
ed.] 2006
0415347157, 9780415347150, 9780203640067
55 Evelyne Resnick Wine Brands: Success Strategies for New
Markets, New Consumers and New Trends [First Edition] 2008
0230554032, 9780230554030
56 Allen P. Adamson BrandDigital: Simple Ways Top Brands Succeed
in the Digital World 2008
0230606040, 9780230606043, 9780230614550
57 Duane Knapp The Brand Promise: How Ketel One, Costco,
Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep
the Promise That Guarantees Success [1 ed.] 2008
0071494413, 9780071494410, 9780071641425
58 Sue Bridgewater Football Brands Palgrave Macmillan 2010
0230232531, 9780230232532
59 Michel Chevalier, Gerald Mazzalovo Pro Logo: Brands as a Factor
of Progress 2004
1403918252, 9781403918253, 9780230508897
60 Stuart Crainer, Des Dearlove Ultimate Book of Business Brands:
Insights from the World's 50 Greatest Brands (The Ultimate Series) [2
ed.] 2003
9781841124391, 1841124397
61 Brian Solis Engage: The Complete Guide for Brands and
Businesses to Build, Cultivate, and Measure Success in the New Web
2010
9780470571095, 0470571098
62 Jan Lindemann The Economy of Brands Palgrave Macmillan 2010
9780230232501
63 Evelyne Resnick Wine Brands: Success Strategies for New
Markets, New Consumers and New Trends [First Edition] 2008
0230554032, 9780230554030
64 Adrian Ryans Beating Low Cost Competition: How Premium Brands
can respond to Cut-Price Rivals [1 ed.] 2009
0470742976, 9780470742976, 9780470745229
65 Albrecht Rothacher Corporate Cultures and Global Brands 2004
9812388567, 9789812388568, 9789812563057
66 Larry Light, Joan Kiddon Six Rules for Brand Revitalization:
Learn How Companies Like McDonald's Can Re-Energize Their Brands [1
ed.] 2009
0136043313, 9780136043317
67 David Vinjamuri Accidental Branding: How Ordinary People Build
Extraordinary Brands [1 ed.] 2008
0470165065, 9780470165065, 9780470282083
68 David A. Aaker Building Strong Brands 1995
002900151X
69 Kevin Clark Brandscendence: Three Essential Elements of
Enduring Brands 2004
0793183030, 9780793183036
70 Leslie de Chernatony From Brand Vision to Brand Evaluation,
Third Edition: The strategic process of growing and strengthening brands
[3 ed.] Butterworth-Heinemann 2010
1856177734, 9781856177733
71 Mike Owen Developing Brands with Qualitative Market Research
1412903963, 9781412903967
72 Ian P Buckingham Brand Champions: How Superheroes Bring Brands
to Life Palgrave Macmillan 2011
0230220320, 9780230220324
73 Roberto Alvarez del Blanco Personal Brands: Manage Your Life
with Talent and Turn it Into a Unique Experience Palgrave
Macmillan 2010
023025263X, 9780230252639
74 John Grant Brand Innovation Manifesto: How to Build Brands,
Redefine Markets and Defy Conventions [1 ed.] Wiley 2006
0470027517, 9780470027516, 9780470029831
75 Helen Edwards, Derek Day Creating Passion Brands: Getting to
the Heart of Branding Kogan Page Business Books 2005
0749443707, 9780749443702, 9781423728481
76 Nick Wreden ProfitBrand: How to Increase the Profitability,
Accountability and Sustainability of Brands Kogan Page Business
Books 2005
0749444657, 9780749444655, 9781423728542
77 Martin Lindstrom Brand Sense: How to Build Powerful Brands
Through Touch, Taste, Smell, Sight and Sound Kogan Page Ltd 2005
0749443715, 9780749443719
78 Mark Tungate Fashion Brands: Branding Style from Armani to Zara
(2008)
9780749453053, 9780749455040, 0749453052
79 Daryl Travis Emotional Branding : How Successful Brands Gain
the Irrational Edge Crown Business 2000
9780761529118, 076152911X
80 Michael Beverland Building Brand Authenticity: 7 Habits of
Iconic Brands Palgrave Macmillan 2009
0230580319, 9780230580312
81 Brian Solis Engage: The Complete Guide for Brands and
Businesses to Build, Cultivate, and Measure Success in the New Web
Wiley 2010
470571098
82 Mara Einstein Media, Religion and Culture T & F Books UK
2008
Brands of Faith: Marketing Religion in a Commercial Age [1 ed.]
415409772
83 Liz Moor The Rise of Brands Berg Publishers 2007
1-84520-383-6, 978-1-84520-383-2, 9781847883421,
978-1-84520-384-9, 1-84520-384-4, 1847883427
84 Chris Grams The Ad-Free Brand: Secrets to Building Successful
Brands in a Digital World [1 ed.] Que Publishing 2011
0789748029, 9780789748027
85 Kelly Tian, Lily Dong Consumer-Citizens of China: The Role of
Foreign Brands in the Imagined Future China (Routledge Contemporary
China Series 60) [1 ed.] Taylor & Francis 2011
0415553490, 9780415553490, 9780203840115, 0203840119
86 Roger Blackwell, Tina Stephan Brands That Rock: What Business
Leaders Can Learn from the World of Rock and Roll [1 ed.] Wiley 2003
0471455172, 9780471455172
87 Chris Grams The Ad-Free Brand: Secrets to Building Successful
Brands in a Digital World [1 ed.] Que Publishing 2011
0789748029, 9780789748027
88 Al Iannuzzi Greener Products: The Making and Marketing of
Sustainable Brands [1 ed.] CRC Press 2011
1439854319, 9781439854310
89 G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown Brand New:
Solving the Innovation Paradox -- How Great Brands Invent and Launch New
Products, Services, and Business Models [1 ed.] Wiley 2011
0470643595, 9780470643594
90 Nicholas Ind Beyond Branding: How the New Values of
Transparency and Integrity Are Changing the World of Brands Kogan
Page Publishers 2006
0749443995, 9780749443993
91 Mike Schultz, John Doerr Professional Services Marketing: How
the Best Firms Build Premier Brands, Thriving Lead Generation Engines,
and Cultures of Business Development Success [1 ed.] Wiley 2009
0470438991, 978-0-470-43899-2, 9780470521977, 047052197X,
9780470521984, 0470521988, 9780470521748, 0470521740
92 Martin Kornberger Brand Society: How Brands Transform
Management and Lifestyle [1 ed.] Cambridge University Press 2010
0521726905, 9780521726900
93 Leslie de Chernatony, Malcolm McDonald, Elaine Wallace Creating
Powerful Brands, Fourth Edition [4 ed.] Butterworth-Heinemann 2010
1856178498, 978-1-85617-849-5, 9781856178501, 1856178501
94 Hamish Pringle, Peter Field pse Brand Immortality: How Brands
Can Live Long and Prosper Kogan Page 2009
0749449284, 0749457015, 9780749457013, 9780749449285
95 G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown Brand New:
Solving the Innovation Paradox -- How Great Brands Invent and Launch New
Products, Services, and Business Models [1 ed.] Wiley 2011
0470643595, 9780470643594
96 Rita Clifton and John Simmons (Editors) The Economist The
Economist / Profile Books 2003
Brands and Branding [1st ed.]
186197664X, 9781861976642
97 Adam Lindgreen, Martin K. Hingley, Joëlle Vanhamme Food and
agricultural marketing series Gower 2009
The Crisis of Food Brands (Food and Agricultural Marketing)
0566088126, 978-0-566-08812-4, 9780566089930, 0566089939
98 Joeri Van Den Bergh, Mattias Behrer, Gert (FRW) Kerkstoel How Cool
Brands Stay Hot: Branding to Generation Y Kogan Page Publishers 2011
0749462507, 9780749462505, 9780749462512
99 David Nichols, Tom Farrand, Tom Rowley, Matt Avery Brands and
Gaming: The Computer Gaming Phenomenon and the Impact of Brands on
Gaming Palgrave Macmillan 2006
1403998973, 9781403998972
100 Chris Grams The Ad-Free Brand: Secrets to Building Successful
Brands in a Digital World [1 ed.] Que Publishing 2011
0789748029, 9780789748027
101 Mike Schultz, John Doerr Professional Services Marketing: How
the Best Firms Build Premier Brands, Thriving Lead Generation Engines,
and Cultures of Business Development Success Wiley 2009
9780470521748
102 Mike Schultz, John Doerr Professional Services Marketing: How
the Best Firms Build Premier Brands, Thriving Lead Generation Engines,
and Cultures of Business Development Success Wiley 2009
9780470521748
103 Rohit Bhargava Personality Not Included: Why Companies Lose
Their Authenticity And How Great Brands Get it Back, Foreword by Guy
Kawasaki [1st Edition] McGraw-Hill 2008
0071545212, 9780071545211
104 Michael Beverland Building Brand Authenticity: 7 Habits of
Iconic Brands Palgrave Macmillan 2009
0230580319, 9780230580312
105 Philippe Malaval (auth.) Strategy and Management of Industrial
Brands: Business to Business Products and Services [1 ed.] Springer
US 2001
978-1-4020-7753-1, 978-1-4615-1737-5
106 Dr. Klaus Jennewein (auth.) Contributions to Management
Science Physica-Verlag Heidelberg 2005
Intellectual Property Management: The Role of Technology-Brands
in the Appropriation of Technological Innovation [1 ed.]
978-3-7908-0280-1, 978-3-7908-1599-3
107 Karin Pennemann (auth.) Reihe Handel und Internationales
Marketing / Series Retailing and International Marketing Gabler
Verlag 2013
Retail Internationalization in Emerging Countries: The
Positioning of Global Retail Brands in China [1 ed.]
978-3-8349-4491-7, 978-3-8349-4492-4
108 Beton-Kalender 2013: Lebensdauer und Instandsetzung -
Brandschutz 2012
9783433030004, 9783433602591
109 Adam Morgan(auth.) Eating the Big Fish: How Challenger Brands
Can Compete Against Brand Leaders, Second Edition 2009
9780470238271, 9781118257944
110 Severin Dennhardt (auth.) User-Generated Content and its
Impact on Branding: How Users and Communities Create and Manage Brands
in Social Media [1 ed.] Gabler Verlag 2014
978-3-658-02349-2, 978-3-658-02350-8
111 Rita Clifton Brands and Branding Economist Books 2003
186197664X, 9781861976642
112 Martin Kornberger Brand Society: How Brands Transform
Management and Lifestyle [1 ed.] Cambridge University Press 2010
0521726905, 9780521726900
113 Adam Morgan Eating the Big Fish: How Challenger Brands Can
Compete Against Brand Leaders [2 ed.] Wiley 2009
0470238275, 9780470238271
114 Adam Morgan Eating the Big Fish: How Challenger Brands Can
Compete Against Brand Leaders [2 ed.] Wiley 2009
0470238275, 9780470238271
115 Kevin Budelmann, Yang Kim, Curt Wozniak Brand Identity
Essentials: 100 Principles for Designing Logos and Building Brands [1st
ed.] Rockport Publishers 2010
159253578X, 9781592535781
116 Olga Louisa Kastner (auth.) BestMasters Gabler Verlag 2014
When Luxury Meets Art: Forms of Collaboration between Luxury
Brands and the Arts [1 ed.]
978-3-658-04575-3, 978-3-658-04576-0
117 Rita Clifton Economist Books Bloomberg Press 2009
Brands and Branding, Second Edition [2 ed.]
1576603504, 9781576603505
118 Mac Cato Go Logo! A Handbook to the Art of Global Branding: 12
Keys to Creating Successful Global Brands [Hardcover w/jacket ed.]
Rockport Publishers 2010
1592535178, 9781592535170
119 Tim Halloran Romancing the Brand: How Brands Create Strong,
Intimate Relationships with Consumers [1 ed.] Jossey-Bass 2014
1118611284, 9781118611289
120 Joeri van den Bergh; Mattias Behrer How cool brands stay hot :
branding to generation Y Kogan Page 2011
9780749462512, 0749462515
121 Debbie Millman Brand Bible: The Complete Guide to Building,
Designing, and Sustaining Brands Rockport Publishers 2012
159253726X, 9781592537266
122 Nicholas Ind, Clare Fuller, Charles Trevail Brand Together:
How Co-Creation Generates Innovation and Re-energizes Brands Kogan
Page 2012
0749463252, 9780749463250
123 Nirmalya Kumar, Jan-Benedict E.M Steenkamp Brand Breakout: How
Emerging Market Brands Will Go Global Palgrave Macmillan 2013
1137276614, 9781137276612
124 Roger Blackwell, Tina Stephan Brands That Rock What Business
Leaders Can Learn from the World of Rock and Roll [1 ed.] Wiley 2003
9780471455172, 0471455172
125 Larry Light, Joan Kiddon Six Rules for Brand Revitalization:
Learn How Companies Like McDonald's Can Re-Energize Their Brands [1
ed.] Wharton School Publishing 2009
9780136043317, 0136043313
126 Denise Lee Yohn What Great Brands Do: The Seven Brand-Building
Principles that Separate the Best from the Rest [1 ed.]
Jossey-Bass 2014
111861125X, 9781118611258
127 Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene
Esteban-Millat, Juan Antonio Mondéjar-Jiménez (eds.) Springer
Proceedings in Business and Economics Springer International
Publishing 2014
National Brands and Private Labels in Retailing: First
International Symposium NB&PL, Barcelona, June 2014 [1 ed.]
978-3-319-07193-0, 978-3-319-07194-7
128 Paul Temporal Branding for the Public Sector: Creating,
building and managing brands people will value [1 ed.] Wiley 2014
1118756312, 9781118756317
129 Philip Gross (auth.) Strategie, Marketing und
Informationsmanagement Gabler Verlag 2015
Growing Brands Through Sponsorship: An Empirical Investigation
of Brand Image Transfer in a Sponsorship Alliance [1 ed.]
978-3-658-07249-0, 978-3-658-07250-6
130 François Gauthier, Tuomas Martikainen Ashgate AHRC/ESRC
Religion and Society Series Ashgate Publishing 2013
Religion in Consumer Society: Brands, Consumers and Markets
1409449866, 9781409449867
131 Roger Blackwell, Tina Stephan Brands That Rock: What Business
Leaders Can Learn from the World of Rock and Roll [1 ed.] Wiley 2004
0-471-45517-2, 9780471455172
132 Mandy Li (Editor) Resorts of 10 Leading Brands Design Media
Publishing Ltd 2013
133 Mark P. Pritchard, Jeffrey L. Stinson Leveraging Brands in
Sport Business Routledge 2013
0415534844, 9780415534840
134 Douglas Holt, Douglas Cameron Cultural Strategy: Using
Innovative Ideologies to Build Breakthrough Brands [1 ed.] Oxford
University Press 2010
019958740X, 9780199587407
135 A. T. Kenyon, M. Richardson, Wee Loon Ng-Loy (eds.) Cambridge
Intellectual Property and Information Law Cambridge University
Press 2012
The Law of Reputation and Brands in the Asia Pacific [1 ed.]
1107017726, 9781107017726
136 Pierre Mora Management for Professionals Springer 2015
Wine Positioning: A Handbook with 30 Case Studies of Wine
Brands and Wine Regions in the World [1 ed.]
3319244795, 9783319244792
137 Guy Champniss, Fernando Rodes Vila Brand Valued: How socially
valued brands hold the key to a sustainable future and business success
[1 ed.] Wiley 2011
1119976677, 9781119976677
138 King, Stephen; Baskin, Merry; Lannon, Judie How to be a master
planner : Stephen King's timeless works on brands and communication [1
ed.] John Wiley [distributor], Wiley 2007
978-0-470-51791-8, 0470517913
139 Temporal, Paul Advanced brand management : managing brands in
a changing world [2nd ed] John Wiley & Sons (Asia) 2010
9780470824498, 0470824492
140 Mora, Pierre Management for professionals Springer 2016
Wine positioning : a handbook with 30 case studies of wine
brands and wine regions in the world [1st ed. 2016]
978-3-319-24479-2, 978-3-319-24481-5, 3319244817, 3319244795
141 John A. Davis The Olympic Games effect : how sports marketing
builds strong brands [2 ed.] Wiley 2012
978-1-118-17168-4, 978-1-118-17169-1, 978-1-118-17170-7,
978-1-118-17171-4, 1118171683
142 Britton, Matt Youthnation : building remarkable brands in a
youth-driven culture [1 ed.] John Wiley & Sons 2015
978-1-118-98114-6, 978-1-118-98252-5, 978-1-118-98253-2,
1118981146, 1118982533
143 Pike, Andy RGS-IBG book series Wiley Blackwell 2015
Origination : the geographies of brands and branding
9781118556276, 1118556275, 9781118556313, 1118556313,
9781118556399, 1118556399
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